Viewed by over 60 million people on the internet, advertising Volvo featuring a Jean-Claude Van Damme to the elastic legs is undoubtedly one of the great shots com 'this season. But was there not fakes? A charge refuted Volvo confirms that his pub has been made of all-natural way. Only a few security features were present.
The latest advertising the Volvo car brand featuring a large gap made by Jean-Claude Van Damme, to invent the merits of Dynamic Steering, is causing an incredible buzz on the web. A great epic and poetic moment watched by millions of people and later parodied by many comedians, actors or anonymous. But to achieve this stunning waterfall believed to have been made 'without cheating', some people had a doubt. And if JCVD had just received a little help to achieve its performance?
Given the success of this advertising is not far ahead of the Volkswagen and his "Darth Vader", many people have tried to find out if the split epic Van Damme had been achieved naturally. "Yes," answers this Vilhelmsson Anders, head of communications at Volvo, which reveals even the Wall Street Journal the following filming. On this occasion, the man confirmed that the two trucks were driving well in reverse and the visual effect is by no means the result of a previous video in reverse.
"We all know that back is a little more difficult qu'avancer. Was expressed that this would be the ultimate test, for trucks backwards with someone sitting on the mirrors in splits. And we knew if someone could do that, it was Jean-Claude Van Damme, "explains Vilhelmsson adding that the commercial was shot in one take, in 15 minutes.
"The tension was enormous," remembered for his part Andreas Nilsson, director of advertising. "The team was extremely proud when we succeeded."
What we did not tell you ...Although this advertising spot has been turned without cheating, precautions have been taken, however, to avoid Jean-Claude Van Damme accident on the set. Thus, during his performance, the Belgian actor was detained by security cables. Ditto for the feet on the mirrors. Equipped with small platforms built specifically for this purpose, mirrors JCVD allowed to remain in his position and balance. "We realized this trick so it does not die if he fall," says the director. "We do not want to be responsible for the death of Mr Muscle from Brussels."
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