On 5 September, Facebook opens new conditions in the United States, the provisions for the least concern about data protection. Using our profile pictures for advertising, automatic facial recognition on all pictures ... Facebook machine packs and begins to scare overseas.You ask yourself about your private life, feed details of your life, the alert on your tastes, activities and even, more recently, on your intentions. We accept without flinching he keeps all this data and uses it to help advertisers better understand how we feel. Yes, Facebook has everything to become a Big Brother and this could increase with the new terms that come into force today in the United States. Confidentially, Facebook and allows you to use all of this information as it sees fit, and with your consent, you know it or not.
You will become spokesman of a brand, in your opinion
At first, the world's largest social network reserves the right to use our names and pictures for advertising purposes. As reported by the Huffington Post, Chapter 10 Section 1 of the new clauses is somewhat troubling, "You give us permission to use your name and your profile photo in connection with commercial or sponsored content example. from a brand you have sustained by clicking "like." This means that you agree to a buisness or other entity pays Facebook to use your name, your profile picture and information for you, with your consent, without any compensation in exchange. "Everything is clear: without preventing you can become an advocate of a mark "likee" and view all your personal information made visible to the public.
We will be identified where we are
However, the changes do not stop there: the facial recognition software can be enabled on any picture of users (nearly one billion shots) to recognize consistent with precision all those who s 'there. Icing on the cake: all this information will of course be kept in a database. Lesoir states that this software already in place previously, hitherto identified as the faces of some contacts based on pictures of people that we had "tagged". Today, it expands to all Facebook users.
Soon in Europe?
It seems that these new standards have difficulty to interfere in Europe. First, because the highest authorities of the major EU countries , including the National Commission on Informatics and Liberties (CNIL) , have the force of opposition and hostility. In 2012 , they also operated as a pressure that Facebook has agreed to suspend its facial recognition software in the European Union and delete data collected on user profiles , says the Huffington Post. However, it is good to know that some users are already " spokesmen " brands, products, or other Facebook pages previously " Recently liked ." You can also see which of your friends are so used to this by clicking on this link ( ads about you being strangely absent) . According to Reuters, Facebook has amassed between 2011 and 2012 , a turnover of 234 million dollars through the " Sponsored Ads " .
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